The New Joys of Jello Chronicles Part 5

I can’t fathom this photograph. It is beyond my ability as a thinker or cultural historian or amateur American sociologist.

Let us consider it and speculate: a stylish Black couple has just been married in front of an old church. He is drinking champagne. She is beaming and holding a bouquet. Damn they look great! His or her daughter or a flower girl is smiling at the couple. A wedding feast of mostly wondrous Jello dishes is set out beautifully on a table with a lace tablecloth. The guests are about ready to dig in and celebrate the nuptials. Two of the dishes are called Creamy Bleu Cheese Salad and Salmon Dill Mousse. Some of their ingredients include lemon Jello, a can of salmon, dill and paprika, and I will leave it at that. Can you imagine consuming this before consummating a marriage?

Were these Jello dishes the desire of the couple or Jello mad caterers? You think they ate this stuff after the photo shoot or just drank all the champagne and let the kid smash the Jello dishes out in the parking lot?

Was this an appeal by the Jello cooks and promoters for racial diversity in all things Jello in 1979? If it was, it seems almost visionary.

What were the demographics of Jello in this era? It almost goes without thinking that Jello was suburban White food, or it does to me. I don’t know why, perhaps because initially, before finding this book, I associated Jello with Dwight Eisenhower, Donna Reed, segregation and funereal receptions with open caskets.

Speaking of demographics, was Jello favored by straights or gays in this era? Is there any way of knowing this? These Jello concoctions presented in this book seem like such theatrical dishes, not that there’s anything wrong with that as Seinfeld might have put it.

There needs to be a massive sociological investigation into the world of Jello. We must know everything about it and its appeal. Once the results are in, I see a Broadway musical about Jello.

A question just occurred to me: did Jello surge in popularity during the Pandemic lockdown? To many people of a certain age, Jello was the ultimate comfort, fun food of their youth, and did they return to it as the virus tore through the world? Were there new and bizarre recipes for Jello during lockdown? I must know!